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BB&T Atlanta Open Tickets On Sale March 5

ATLANTA, February 25, 2013 – The BB&T Atlanta Open will have weeklong ticket packages and a limited number of individual session tickets on sale starting March 5 to coincide with a national campaign and on-sale date for the entire Emirates Airline US Open Series.

“The USTA has been very supportive of the events in the Emirates Airline US Open Series,” said Tournament Director Bob Bryant, “The use of Tennis Night in America and a national broadcast platform to launch ticket sales for all of the series tournaments is a significant and valuable tool to engage our tennis community.”

The tournament also announced additions to the player field including brothers Ryan and Christian Harrison who will play doubles together. At the end of last year, the Harrisons played together professionally for the first time at the US Open and had a great run into the quarterfinals. Additionally, Ryan is committed to play singles in the main draw and Christian will also play singles. Ryan, 20, is one of the top young American men and his hit world No. 43 in the Emirates ATP Rankings. He is the defending tournament doubles champion, won a doubles crown in Newport in 2011 and reached three singles semifinals last year. Christian, 18, has quickly shot up to No. 387 in the world and won an ITF pro tournament in England this year, his first pro title.

Also committing for his fourth appearance in a row is Kevin Anderson. A native South African who played for the University of Illinois, Kevin has had a great start to the year reaching the finals in Sydney and a top-30 ATP World Tour ranking.

The Harrison brothers and Anderson join a strong field that already includes the ATP World Tour No. 1 doubles team, the Bryan brothers; top-ranked American and world No. 15 John Isner and two-time BB&T Atlanta Open champion Mardy Fish.

“We could not be more pleased to add early commitments from such world class players who are also world class individuals,” stated Bryant, “Kevin has participated in every Atlanta tournament since professional tennis returned to the city in 2010 and his style of play is exciting to watch. The addition of another set of brothers to the doubles field is also a unique and exciting element that will be well received by the numerous Atlanta doubles players and fans.”

The BB&T Atlanta Open will once again be staged at Atlantic Station in the heart of the city from July 20-28. The tournament made international headlines for its innovative and unique build-out at the mixed-use retail, residential and office development in the middle of Atlanta which prompted Andy Roddick to call it “welcome, out-of-the-box thinking” and former player and TV commentator Brad Gilbert to proclaim it “the best venue on the ATP World Tour.”

“Coordinating this national ticket on sale campaign for the Emirates Airline US Open Series events is yet another way to unite the tournaments under the Series brand while also allowing tennis fans around the country access to tickets to all of the major summer hard court events leading up to the US Open,” said J. Wayne Richmond, General Manager of the Emirates Airline US Open Series. “We are excited to leverage the platform of Tennis Night in America to promote the Series. The tournaments have all embraced this initiative.”

The national ticket on sale will be held the day after “Tennis Night in America” on March 4 -- featuring the BNP Paribas Showdown from New York’s Madison Square Garden and scheduled to include Serena Williams playing Victoria Azarenka in a rematch of the 2012 US Open Final followed by Rafael Nadal against Juan Martin del Potro. The initiative will also coincide with thousands of Tennis Festivals across the country during the entire month of March, which are designed to welcome whole families to play tennis at all skill levels and to experience first-hand the way in which tennis is now sized right for children.

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Ron Cioffi
USTA Southern (US Tennis Association) Director of Communications :: www.southerntennis.com
BB&T Atlanta Open Media Director :: www.bbtatlantaopen.com
O: 770.368.8200 x112, C: 770.378.7856, cioffi@sta.usta.com

Beth Carter 
Marketing Inspirations
Office: 678-866-3572, Cell: 404-660-9887, BethC@marketinginspirations.com